My Marketing Plan

 

Instructions:  Use these questions to clarify your marketing objectives, product or service, and plans.

 

 

My Mission

• Why are you in business?
• What is your vision for a successful business?
• What are your big-picture objectives?

My Product and/or Service

• What product or service do you deliver?  Describe it.
• Do you have packages?  What are they?

 My Ideal Client

• Who is your ideal customer? 
• Why do they need you?
• How can you identify your ideal client? 
• What behaviors, situations or circumstances are present for them to recognize a need for your services?
• What is the relationship they want from you?
• What do you have to do to be whom they want or need?

The Benefits to My Clients/Customers

• What are the benefits to your customers?
• Why would they want or need your product or service?  Describe a scenario.
• What do your clients come away with?

My Positioning

• Who are your competitors for your clients' time and money? 
• What else could your ideal client spend his/her money on?
• How do you and your product or service compare? 
• Why would a customer choose you over your competitors?
• How are you different from your competition?
• How do others describe you and your service OR how do you want them to?
• What makes you special?

My Price

• How much do you charge?
• How much business do you need to get to maintain your business?
• What is your profit margin?
• What do you project in terms of income, expense and profit for the year?

My Promotion

• How do you get the word out?
• What 8-11 things can and will you do consistently to build your business?
• When will you do them?
• What marketing materials do you need?
• Do your materials look like who you are/want to be (consistent with your positioning)?