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Jo Smith's Attract and Retain Perfect Clients: A Step-by-Step Guide for Building Your Practice
A step-by-step manual to help professionals build their practice, the guide was developed as a tool to leverage the user's unique set of strengths and skills for marketing a small business.
Beginning with a Personal Strengths assessment is recommended, and the guide includes two examples with detailed audio commentary to explain how to use such assessments to identify and play to one's strengths when building a practice. The guide also includes an easy template with step-by-step suggestions and examples of marketing actions that utilize strengths, as well as multiple tools to help small business owners fill their practice with perfect clients.
Based on the manual from the successful seminar Attract and Retain Perfect Clients developed by Jo Smith and presented with Veronika Noize, the guide is divided into four sections, which include assessments, goal setting, marketing plan, and strategies.
Also included is a hefty bonus section that provides additional articles, tools and information:
- Time Management for Lawyers by Irene Leonard
- How to Double Your Business in 30 Minutes a Day by Veronika Noize
- How to Create a Killer Elevator Speech by Veronika Noize
- Mind Tools on Active Listening
- Delegating: A Necessary Skill for Career Success by Ellen Ostrow and Naomi Beard
- Essential Attributes of Successful Managing Partners, originally published in Law Practice, The Business of Practicing Law, December 2007, and Management by Coaching: How to Increase Productivity, Satisfaction, Retention & Profitability, originally published in Legal Management News, Fall 2007, both written by Jo Smith.
In addition to the bonuses, several audios accompany the guide. The audios include selections from the original seminar, plus an extra teleclass with Smith and Noize.
This product ships via media mail.
