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ATTENTION: Small office / Home office (SoHo) business owners:
Are you struggling to find enough clients to keep your business going? Are you wondering if it's time you gave up your dreams and got a "job-job"?

Before you dust off that resume, remember that finding a job is actually HARDER than finding clients, especially if you have a reliable, consistent system for attracting and acquiring all the great clients you've ever wanted!

The Problem: If you're working for yourself, and you haven't got a system in place that brings you prospects on a regular basis, chances are that you're working waaaay harder than you have to, struggling with one of two issues: Either you're working in an endless "feast or famine" cycle in which you've either got clients (perhaps almost more than you can handle) or you're desperately looking for clients; or you just can't seem to get any traction in your business, meaning you are doing lots of stuff but not serving many (if any) clients on a regular basis, and possibly feeling overwhelmed and frustrated because you're working hard but not getting where you want to be.

What You Want: Ideally, you'd like to have a steady stream of prospects who are ready, willing, and able to work with you calling or emailing every week, so that you're as busy acquiring new clients as you are servicing your growing client list. There would be no more sleepless nights, no more endless discussions with your spouse about whether or not your chosen profession is going to "earn out" or provide enough income to keep you from having to go back to a job you hated or simply don't want to do anymore, and no more fears that nobody wants or needs what you offer.

You'd also like to be known, recognized, and trusted as an expert in your chosen field. Maybe not the biggest expert in the world, but certainly respected as someone who really knows what they're talking about, and who has a lot to offer.

The Good News: You're not alone. There are literally thousands and thousands of small business owners just like you, facing the same struggles, the same fears, and the same restrictions that you face. Yes, restrictions: Lack of one thing or another (whatever you don't have "enough" of probably seems like the most important missing element: time, money, support, tools, energy, skills, whatever) that holds you back even though you know you have so much to give if you only got the chance.

What You Need to Do Now: There are certain things you need to do to ensure your success, to create that system for generating business, and to get where you want to be, and I guarantee that you can do them. The question is, will you do them?

Most of us don't struggle for lack of knowing what to do, but from not knowing what to do first, second, third, and so on, and then dealing with the inevitable obstacles that will come up, no matter who we are or what business we're in.

We hear various experts who tell us that one thing or another is the magic bullet, the only important thing we need to do, but usually that's either just not true, or at least not true for us.

What you need to do now is this: Figure out three things, make a commitment, and get the support or accountability you need to make your plans happen.

The three things you need to figure out form the basis of your marketing plan: Your ideal client, your marketing messages, and your vehicles (how you deliver your messages).

The commitment you need to make is to doing what you know you need to do once you've figured out the plan (which consists of the three points mentioned above).

And finally, you need to arrange for the support and accountability of someone you trust to encourage, guide, and help you to get this all done.

Where to Find all This Stuff: You are in the right place, because here is where you will find the tools, information, and support you need to make your business work. And this is where you will find help figuring out your marketing plan, and where you can get the support, encouragement, and guidance to be the success you've only imagined until now.

What to Do Now: The first step is to ask yourself if you are the kind of person who is willing to take responsibility for your own success, and confident enough in your own value to work with an expert to get what you want. If that's you, read this page, and then let's talk about the best approach for you.

Veronika Noize, Marketing Coach to Extraordinary Achievers

Hi, I'm Ronnie Noize, the Marketing Coach. I help small office/home office (SoHo) businesses attract more clients. And not just any clients -- more GREAT clients (the kind that pay with a smile, stay as long as you have products or services they want, and refer their friends, neighbors, relatives, and colleagues until you're so busy you raise your prices, add more staff, and start actually going on those vacations you've always wanted to take). 

Many of my clients used to believe that they "hated" to market, but what they really didn't like is doing stuff that doesn't work, is way outside their comfort and/or integrity zone, and takes too much time and/or money for very little in the way of results.

Actually, I hate that, too. Which is why I am a firm believer and practitioner of values-based marketing. Now, marketing in and of itself is not a bad thing, and it doesn't have to be a difficult thing, either, but with so many choices, how does a SoHo business owner figure out exactly what to do when it seems like nobody out there is buying because of the economy?

The answer is simple: Find a place that gives you exactly what you want, what you need, and what will help make you successful. What do you want, what do you need, and what will make you successful? For most of us, what we want, need, and will make us successful is a whole laundry list of resources, actions, accountability, and productive associations. We want and need answers, examples, guidance, feedback, interaction, support, inspiration, education, motivation, and to connect with other like-minded colleagues.

But where to find such a frabjous place? I looked and looked and looked and paid thousands of dollars to internationally known coaches and experts thinking that I would find it for myself in someone else's program, but it just wasn't there, so I created it: The SoHo Mastermind. Find out more at the SoHo Mastermind site.

Want to comment on the blog post below?
Click on the red headline.

Tuesday, 22 September 2009

What's in a name (or at least remembering names)? More than you might think: Your ability to remember names in both business and social situations says a lot about your sincerity, interest in others, and even your intelligence.

To remember names (at least for the time you're actually IN a meeting with others), you can rely on the old Name Game lyrics process ("Ronnie Ronnie Bo Bonnie Banana Fana Fo Fonnie Me My Mo Monnie--RONNIE!") or you can use my rather more discreet process. Read it here.

I vote for mine. Your thoughts?

POSTED BY: Veronika (Ronnie) Noize, the Marketing Coach AT 11:34 am   |  Permalink   |  3 Comments  |  E-mail this
Sunday, 13 September 2009

Too busy to accept even one more client? GREAT!

But if you have room in your business for more clients, this message is for YOU:

Join me on Monday, September 14, 2009, at 4 p.m. Pacific for sneak preview of my Inspired Success Marketing workshop. This information-packed class will introduce the concepts covered in both the live and virtual sessions my Inspired Success Marketing program, but it is not a sales pitch!

Even if you have NO INTENTION of enrolling in my program, I promise you that you will find this information valuable.

Here's exactly what you'll learn in this one-hour introductory class:

==>> What is really in the way of you getting more clients

==>> The 16 things you MUST have in place to attract (instead of chase) clients

==>> How CLOSE YOU REALLY ARE to getting more clients NOW

I am willing to PROVE that my process works, so I will gladly share some of my secrets UP FRONT in this class so that you can see for yourself how powerful this information can be.

Enroll here.

Best for: This class is perfect for creative professionals, artists,solopreneurs, and other small office/home office professionals.

Teleclass: Introduction to Inspired Success Marketing

Date: Monday, September 14, 2009 at 4 p.m.

Tuition: F R E E

Sign up now.

Remember, you get my famous "Three Cups of Coffee Guarantee" so you can be sure
this teleclass is worth your time.

POSTED BY: Veronika (Ronnie) Noize, the Marketing Coach AT 12:53 pm   |  Permalink   |  E-mail this
Sunday, 06 September 2009

September means Back to School time here! Sharpen your pencils and your marketing skills at my free teleclass series, starting with these two this week:

Essential Social Media Marketing for Small Office/Home Office Businesses,an interview with social media expert Brandie Kajino on Wednesday, September 9, 2009.
 
 
More info on my Teleclasses page.
POSTED BY: Veronika Noize, the Marketing Coach AT 04:14 pm   |  Permalink   |  0 Comments  |  E-mail this
Sunday, 06 September 2009

Plus FREE shipping!

But the sale won't last forever. Check it out here.

POSTED BY: Ronnie Noize AT 04:07 pm   |  Permalink   |  0 Comments  |  E-mail this
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"I help small businesses attract more clients."
~Veronika Noize, the Marketing Coach

SoHo Marketing Guru 
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